Business Review Day
Case Study:
Mary Ann Tighe
Chief Executive Officer—New York Tri-State Region
Exhibit 99.10



CB Richard Ellis  |  Page 3
9.36M SF
Western Hemisphere
9.36M SF
Western Hemisphere


CB Richard Ellis  |  Page 4


CB Richard Ellis  |  Page 5
WPP Locations
Manhattan
Not shown:  245 East 92nd Street


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Scale of Near-Term Manhattan Opportunity
2009 LXDs
Not shown:  245 East 92nd Street
Total: 
1,225,148 SF
Total: 
1,225,148 SF


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Scale of Western Hemisphere Opportunity
2009 LXDs
Total: 
1,753,023 SF
Total: 
1,753,023 SF
CB Richard Ellis  |  Page 7


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WPP Western Hemisphere Operations
Competitor


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WPP Western Hemisphere Operations
X
Competitor


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WPP Western Hemisphere Operations
Geographic Coverage
Absence of adequate
coverage in U.S., Canada
No Latin America coverage
Corporate Services
No Portfolio Management
capability
No robust Lease
Administration capability
No Project Management
capability
Reasons We Lost



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Seeking Ingenuity and Solutions


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Seeking Ingenuity and Solutions


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Seeking Ingenuity and Solutions
CLIENT


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Seeking Ingenuity and Solutions
quick
strike
CLIENT


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Seeking Ingenuity and Solutions


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Two Huge Requirements
450,000 SF
550,000 SF


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Two Huge Requirements
777 Third Avenue
63 Madison Avenue
100 Church Street
229 West 43rd Street
225 Park Avenue South/
1 Madison
309 West 49th Street
330 Hudson Street
550 Washington Street
770 Broadway
825 Eighth Avenue
1740 Broadway
Gotham Center (LIC Development)
825 Eighth Avenue
63 Madison Avenue
100 Church Street
229 West 43rd Street
225 Park Avenue South/
1 Madison
309 West 49th Street
330 Hudson Street
550 Washington Street
770 Broadway
1740 Broadway
Gotham Center
(LIC Development)
List of Exclusions


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Lord & Taylor Building
424 Fifth Avenue


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Lord & Taylor Building
424 Fifth Avenue
? !


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The Toy Center (aka 200 Fifth Avenue)


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The Toy Center (aka 200 Fifth Avenue)





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Ownership






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vs.


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636 Eleventh Avenue



Worldwide Plaza
636 Eleventh Avenue





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WPP Manhattan Deals Done to Date
Total:
1,131,273 SF


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2008 WPP Manhattan Deals in Progress
Total:
925,000 SF


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WPP Western Hemisphere Deals Done to Date
Total: 
455,284 SF
Total: 
455,284 SF
CB Richard Ellis  |  Page 44


CB Richard Ellis  |  Page 45
2008 Western Hemisphere Deals in Progress
Total: 
1,267,559 SF
Total: 
1,267,559 SF
CB Richard Ellis  |  Page 45


CB Richard Ellis  |  Page 46
2007 Top Honors
REBNY Most Ingenious Deal of the Year Award